What is Marketing Automation? How does it work? And what are some of the best practices to follow w.r.t Marketing Automation?

What is Marketing Automation?

Advantages of Marketing Automation

  • Saves Time and Money: It reduces the manual and repetitive tasks and lets the software do the work for you.
  • Improves Customer Experience: It enables you to create personalized journeys targeted toward the needs of each customer.

Uses of Marketing Automation

  • Social media: Some platforms enable you to schedule and publish content on different channels at once, or send automated responses to the messages you receive.
  • SMS messages: Ecommerce sites may send automated order confirmations via SMS. When organizing an event, businesses can keep attendees informed with automated updates.
  • Landing pages: Does your landing page include a signup form? Marketing automation can help you add new leads to your contact lists and follow up with them.

How does Marketing Automation work?

Marketing Automation Software

  • Lead management for all the stages of the customer journey, from lead generation and capture to nurturing
  • Analytics and Reporting to evaluate the performance
  • Multi-channel marketing campaigns for different customer journeys
  • Visitor tracking to know who is looking at your website and how they are using it
  • A/B testing of different customer journeys and content to automatically select the best performing option
  • Segmentation to separate your lists based on different criteria like contacts’ behavior or interests

Marketing Automation Strategy — Implementation

1. Set your Goals

2. Identify Target Contacts

3. Establish your Workflow

4. Performance Monitoring

Tips and Best Practices for effective Marketing Automation

Start with the Basics

Get your Contact lists in order

Plan your user journeys

Focus on your Messaging

Keep a check on things!

Final Words



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Specializes in website performance optimization and web acceleration. I regularly writes on all subjects and platform related to Speed Optimization