Forrester Research Inc. predicts that eCommerce will account for 17% of all U.S. retail sales by 2022, up from a projected 12.9% 2017. As eCommerce grows, so does competition, making it hard to differentiate your website from everyone else’s.
Shopify is home to over a million independent businesses, from a variety of industries and walks of life. It helps them create their own version of change through eCommerce. It makes it wildly convenient for anyone to establish their own online business.
But you need to understand the exact elements that make one Shopify website better than the rest. In this article, we’ve curated a list of 10 most successful Shopify stores for your inspiration. This list is full of creative ideas that can be used to build a new Shopify store or redesign your current store.
ColourPop
Founded in 2014, ColourPop is an American cosmetics brand based in Los Angeles, California. They predominately make products for the eyes, lips, face, and body-care. They’re known for their affordable pricing and cruelty-free testing.
Their website pays homage to their name and is full of colors that pop! Keeping it somewhat minimal, with bright colors and neat images, this website is built to attract. Also, they have an Alexa ranking at 3188, so they must doing a lot of things right. Check it out to get inspiration for your online beauty store.
GymShark
Gymshark is a British fitness clothing and accessories brand set up in 2012. In 2019, the company ranked 10th in the Sunday Times Fast Track 100, which ranks companies based on the fastest-growing sales over the last three years. And, in 2016 they were THE fastest-growing company in the UK, ranking 1st on the list.
While the brand was initially aimed at men, by 2020 approximately two-thirds of sales were to women. And their websites sufficiently represents the fitness aesthetic that you expect from a company called GymShark. It’s a clean layout that facilitates buying, as we’ve come to expect out of Shopify websites. So check this out if you’re starting a fitness products store on Shopify and you can find inspiration for your brand.
Mnml
Mnml is a streetwear clothing brand that only sells their products online through their Shopify store. The website stays true to the name of the brand and presents a clean, minimal design on every page you visit. Affordability, progressive designs, and a centralized sale system are their unique selling points.
Omaze
Omaze is an online fundraising platform offering campaigns and merchandise in support of charitable causes. They typically launch a campaign that offers a grand prize or experience with a promotional video endorsed by a celebrity. Anyone can enter to win the grand prize with a $10 donation. Omaze also offers t-shirts and autographed merchandise for sale that also counts as additional entries for the grand prize.
Collins
Collins has been publishing educational and informative books for 200 years. Throughout this rich heritage, they have maintained an impressive record in creating market-leading products across various sectors. They are into Educational publishing, Language publishing, and Geographical publishing. Their website is a great example of the optimum utilization of a Shopify store. Everything is neatly laid out and is easily accessible and there are a lot of categories to choose from. Check their website out if you want inspiration for your own comprehensive Shopify store.
MVMT
MVMT Watches Inc. is a Los Angeles-based watch company that sells quartz watches, sunglasses, and accessories. The company was founded in June 2013.
The word “MVMT” is a play-on-words, signifying both the movement of time and people, as well as the movement in the components of a watch. The company had sold over 600,000 watches by December 2016 and was estimated to have sold over 1 million watches by September 2018.
Allbirds
Footballer Tim Brown and engineer Zoey Zwillinger are the cofounders behind Allbirds. It is a footwear company that prioritizes natural materials and sustainability. Allbirds is a merge of comfort and consciousness, with threads made from wool and eucalyptus, simple designs, and packaging made from 90% post-consumer recycled cardboard. Comfort with conscientiousness, that’s what their products and their online store successfully represent.
Pagefly.io
Pagefly is a popular Shopify conversion rate tool with a drag and drop interface. It provides an easy to use page builder for your Shopify store with which you can design the perfect store and pages. With Pagefly, you can build your entire Shopify store, customize the smallest detail, interact to boost sales, and optimize the performance of your Shopify store.
Their website uses Shopify and is a perfect example of a tech-based eCommerce website.
HulkApps
HulkApps is an all-round Shopify solutions company. They build intuitive Shopify apps and provide valuable development services for high-volume e-commerce stores. Their mission is to create commerce experiences that delight shoppers and drive results.
Their website is a perfect example of what a SaaS and development service company’s website should look like.
Kylie Cosmetics
As one of the top most-followed accounts on Instagram, Kylie Jenner’s Cosmetic brand is one of the bigger brands using Shopify today. Her site has a very distinct girly-girl vibe, with a bubble-gum pink background showing off her lip kits, gloss, and other beauty products.
It’s not a minimal design, but still quite intuitive and easy for the shopper.
Wrapping Up
There are a lot of successful Shopify stores to take inspiration from. You can make your own Shopify store look as professional and elegant as you want it to be. Shopify provides you with all the tools that you might need in your arsenal to build an impeccable web store.
If you’re having trouble with your Shopify store, then we can help you out! Get in touch with us to optimize your Shopify store.
